LifeTips Home
Marketing/Promotion
Copywriting Tips
1. Introduction
Advertising Principles
Answer User Questions
Before You Begin
Benefits & Features
Copywriters Checklist
Creating Urgency
Guarantees
Headlines
Placing Ads
Proven Response Strategies
Testimonials
Testing your Ads
Writing for Ezines
Writing Techniques
Writing Techniques 2
Your Offer
Copywriting FAQs

Bookmark This Site
Keep up with our Tips

Tip of the Day RSS Feed
Fresh Copywriting Tips Daily

Sponsor Program
Our tips are powerful.
Our writers are experts.
Our results are guaranteed.
 

Listen to our Radio Show
Hot topics for both consumers
and webmarketers
on WebmasterRadio.FM

Every Wednesday, 4PM Eastern.
 

Types to Avoid

John Caples outlines these headlines that failed when tested:
"The Trouble with Many Married Men is..." (Life Insurance ad)
"Letters Wives Donīt Write to Their Unsuccessful Husbands" (Business Training Course ad)
"Iīll never Give Another Party," She Sobbed (Book of Games for Parties ad)

They are all poorly used curiosity headlines. Only experienced copywriters should write and use curiosity headlines. None of the headlines gives any news. None of the headlines contains an offer of a benefit that appeals to the readerīs self-interest. They are all negative.
6.5 6.5
Save Tip Tip Rating

Comments

Nobody has commented on this tip yet. Be the first.

Name:


URL: (optional)


Comment:




Learn more about our Exclusive Program we offer our clients.
 
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
Privacy Guaranteed.
Satisfaction Required.