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Copywriting Tips
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Hi, my name is Jeffery Loquist, the Copywriting Guru at LifeTips.
Enjoy these 136 Copywriting tips. More added weekly! The Objective of This Post is to Explain ... | Dec 17, 2009
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Types to AvoidJohn Caples outlines these headlines that failed when tested: "The Trouble with Many Married Men is..." (Life Insurance ad) "Letters Wives Donīt Write to Their Unsuccessful Husbands" (Business Training Course ad) "Iīll never Give Another Party," She Sobbed (Book of Games for Parties ad) They are all poorly used curiosity headlines. Only experienced copywriters should write and use curiosity headlines. None of the headlines gives any news. None of the headlines contains an offer of a benefit that appeals to the readerīs self-interest. They are all negative.
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