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A key to being successful at internet marketing is to be an aggressive marketer. Passive marketers produce little or no results. They build a website and just hope that people come running to their site to buy. It doesn't happen that way.
Aggressive marketers are those who have a good business idea, build a website to promote that idea, then spend heaps of time finding and using effective ways to get leads to their website. Then the website sells the products or services. No matter how wonderful and bright a website is and how good your products or services are, if people don't log on to your site you get no sales.
One of the best ways to drive traffic to your website is to learn how to write articles for ezines (newsletters), and best of all it's free.