March 17, 2006, Newsletter Issue #60: Writing Action

Tip of the Week

Urgency is created by writing copy that invites a reader to act now. Tell the prospect what you want them to do. Why spend many hours and, sometimes, many dollars to place ads and post letters and not invite your reader to respond to your offer?

Call Now in bold and italics, is a great way to prompt prospects to do something. You are inviting them. Order today.

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Jeffery Loquist