April 7, 2006, Newsletter Issue #62: Adding Bonuses to Encourage a Response

Tip of the Week

A bonus is simply adding another product or service to your main offer to encourage a prospect to order straight away. It also builds value into your offer. For example: Buy this new carpet and weŽll also include a free steam clean any time in the next twelve months.

Order this suit now and receive this tie and a long sleeve cotton shirt absolutely free! The prospect will see this as a great offer if he purchases your product.

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