August 10, 2007, Newsletter Issue #128: Advertising Copywriting

Tip of the Week

The first type of copywriting is called Advertising Copywriting. An advertising copywriter initiates ideas based on advertising principles, then plans and prepares the contents of an ad thatīs based on those ideas.

This can include Yellow Pages ads, newspaper ads, flyers, brochures, website content and direct mail promotions- which are long ads.

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Jeffery Loquist