Give Them What They Want

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Advertising Principles and other Copywriting topics.

Give Them What They Want









Copywriting is "Selling Writing" and if you want to sell you have to give as much information as possible as succinctly as possible for your readers. Lose the fluff and give your readers the facts they need to decide if what you’re selling is right for them. This does not mean you cannot be entertaining; just understand that you need to save the fiction for Stephen King.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!


Guru Spotlight
Jeffery Loquist