An offer in an ad that´s interesting to your prospects will lead to desire if it´s carefully written. A product that´s of no interest or value to your prospect won´t create any desire and few if any sales. People generally purchase what they DESIRE, not necessarily what they need. So creating INTEREST and DESIRE are inseparable. In the categories "Benefits & Features" and "Your Offer," we´ll look at ways to create cause prospects to have an DESIRE in your offer.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?