Is your copy revolved around the reader? Don't forget the "What's in it for me" principle. Place yourself in your prospect's shoes while writing your ads. Will he or she GET something worthwhile from doing business with you?
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?