Always write positive copy. Negative copy has a tendency to switch prospects off. For example: If a charity is trying to raise money for orphans overseas, the best approach is to show people what can be achieved with their money: smiling faces, full stomachs, education and hope.
That's far more effective than highlighting long faces, protruding ribs, and general scenes of poverty. People want to see a positive thing happen with their money.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?