What type of headlines should I avoid writing?
It may be a hard one to accept as we all love our business and it's name, but Never use your business name as an advertisement headline. Sure, at times you may see a huge billboard with Coca-Cola, but they spend millions of dollars on their image and advertising. Most times, companies of that size also place a huge emphasis on the benefits of using their product.
In general, most people are not interested in our business name or logo. They want to know what your business can do for them. "Bugs' Restaurant" would be a very poor choice for a headline. "Enjoy Eating Fresh Delicious Seafood at Bugs Restaurant," is a much better choice.
Why? Because the headline offers several benefits: Enjoy, Eating, Seafood and Fresh. "Bugs Restaurant" offers no benefit at all. People, in a hurry, tend to rush through headlines and ignore those without any interest or appeal. Even if Bugs is well- known it needs to offer benefits in its headlines.
Copywriting Frequently Asked Questions
What makes ads memorable?
What is a copywriter?
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What does a copywriter do?
What is advertising?
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How is sex appeal used in advertising?
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Does fear help motivate people to buy?
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Should I use cliches?
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how do I edit too many words?
How do I find benefits in features?
What characteristics make an ad stand out?
How do I write copy with strong verbs?
How do I use electronic books in advertising?
Can you show me examples of removing padding from my writing?
How do I write good headlines?
Is creatiivity more imprtant than anything else in advertising?
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How does adding bonuses help response rates?
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What headlines should I avoid writing?
How do I test ads for a publication?
How do customers respond to competitive advantages?
How do I write good headlines for ads?
What is an ezine?
How can I improve my writing skills?
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What is a testimonial and how do I get them?
How do I write a powerful testimony?
Is a testimonial really necessary?
How can I identify new target markets?
How do I check mail order copy?
When is the best time to advertise?
What type of headlines should I avoid writing?
How can I identify and write a detailed competitive davantage?
Should I include bonuses in my offer?
What is Marketing?
How do I start marketing my products or services?
How much should I spend on an ad?
Where should I place my ad?
How should I check my ads?
Should I offer a guarantee?
How can I write to persuade readers?
what makes prospects respond quickly?
How do I plan a marketing strategy?
How do I get a readers or prospects attention with ad headlines?
How do I start writing an ad?
How do I test advertising effectiveness?
What is an ezine article?
How do I shorten ads and save money and space?
What is the WIIFM principle?
How do I write up a guarantee?
Should I use a persons name in copy?
How much is too much copy?
How do I learn more about advertising?
Should I offer anything for free?
Should I use pre-paid postage?
How do I offer deadlines?
How do I create ads that keep a prospect interested in my services?
What type of headline should I use?
Should I implement changes straight away after people make comments?
Whats so special about ezines?
How do I make testimonials believable?
How do I make a really great testimonial?
How do I identify a good headline?
How do I write news headlines?
How do I check my work?
What are the advantages of publishing ezine articles?
How effective are photos in advertising?
Should non-professionals check my ads?
how do I get a compitive advantage?
How do I keep an ad interesting?
How can I practice removing excess words in my writing?
How do I use a headline to arouse reader curiosity?
How do I understand customers needs?
How to write a testimonial for an ad
What is copywriting?
How do I write simple copy?
Should I always write positive copy?
How mnay times should I send mail to a prospect?
Should I use credit cards?
How do I write specific copy?
How should I place my ad?
What details do I include in sales letters?
How do I space my writing?
Should I use a photo in my ads?
How do I organise fax orders?
Should I take calls from prospects?
How do I communicate in copywriting?
How do I personalize my copy?
What about free phone calls?
How do you get a written work copywritten?
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?
I need to learn the principals of copywriting