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Whether you are writing copy for the web or print you need to remember that your audience is far too busy to to read long paragraphs of text. One of the best ways to break up your articles and draw attention to key ideas is to use bullet points. Some of the benefits of using bullet points include:
See how that works. it is imortant not to overuse bullet points, however.
But when is enough enough?
That is something that comes with experience and after a while will come very naturally.