Honesty is "Still" the Best Policy

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Advertising Principles and other Copywriting topics.

Honesty is "Still" the Best Policy

Some writers feel that in order to write great copy you need to promote a product or service's better qualities while downplaying things like a higher cost or the fact that it doesn't work on all systems. This thought process can be troublesome, however. Instead of hiding a product or service's flaws try flaunting them and making it more of a benefit, similar to the way high-end vehicles make it seem like an exclusive club.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!

Guru Spotlight
Jeffery Loquist