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The average person reading your copy isn't reading it off a television with 300 of their closest friends. Your reader - along with my reader and everyone elses - is at home in their lazyboy. They are in their underwear, watching television or listening to musc. Since you are not writing for 1000 people - even if you get 1000 readers a day, it is probably one at a time - write to that one person because it is they who will buy what your trying to sell.