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So, your main headline has enticed readers to the website where your writing is housed.
Now you have to keep the readers attention.
The truth is that most readers are not actually readers at all. They are scanners. This means that you will need to attach headlines to the main sections of your copywriting so the reader (or scanner) can see what your copy has to offer. This is especially useful when the content you have written does not need to be read as a whole and each section is useful on its own merits.