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One of the biggest questions I get as both a Copywriter and SEO professional is regarding keyword density. In a nutshell the questions always boil down to how much is enough and how much is too much. I remember a time in the recent past when the main objective of some copywriters was to stuff as many keywords into the body of the content as possible. Fortunately, these days are over.
Search engines have become more intelligent (Mr. Obvious) and readers hate spammy content. Your main objective as an SEO Copywriter should be to include your keywords are at the beginning of the content (especially headlines), placed naturally throughout and towards the end with quality content throughout.
You may have noticed that i never mentioned an actual keyword density percentage in this tip. This is because you shouldn't worry about it too much. When you think too heavily about keyword density as you write you will naturally place the keyword or phrase too often and bit yourself in the long run.
Bottom line: Write naturally about your keyword and the density will take care of itself.