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When I edit copy one of the most common mistakes I find is the writer not actually asking the reader to purchase or receive the service/product they are promoting.
Part of the reason for this is that some copywriters get so caught up in the idea of providing relevant, quality content that they lose sight of their true objective - selling the reader on whatever wares you are peddling. It is important to remember, however, that relevance and quality have nothing to do with selling.
You can provide quality content and still ask your readers to buy into the idea or product your offering - and make it obvious.
Click here to buy this product.
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Something that tells your reader exactly what you want them to do. You need to remember that your web copy is NOT a shopping mall with the most sell-able products in the front windows so you need to let your readers know they are there - waiting to be clicked.