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It's true. Passive people aren't just annoying in life. Not that being aggressive is a good thing either - but that is not what I'm talking about.
Passive people do not get what they want and neither do passive copywriters.
When you write content - whether it is for the web or for print - use an active voice. This helps the reader become more involved in the content and in turn, more likely to perform the action you desire.
Examples 1:
Example 2:
The passive voice slows your reader down. Use the active voice to make your copy clear, concise and easy to understand.
Guru Spotlight |
Jeffery Loquist |