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Want to get to the heart of the situation from the get-go? Use direct headlines. A time-tested technique, direct headlines let the reader know exactly what you are going to tell them (or sell them) without trying to be clever.
Direct headlines work great when your offer is great in and of itself. Here are a couple of examples:
Both of these headlines tell the reader exactly what your offering in the body of the copy and are still enticing enough for them to want to read on.