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Copywriting is an art, a craft and almost a science. The skills and principles involved can be learnt by ANYONE who takes the time. You don't need a degree or years of training to become a good copywriter. Follow principles and practice, practice, practice. Even the greatest copywriters will tell you that no matter how well you write, you won't move everyone. But good copywriting techniques applied to your work will rapidly increase the response rates to whatever it is you are communicating.