Greed Appeal

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What characteristics make an ad stand out?

Greed Appeal

Greed- the most common area of appeal used in advertising. "Greed" sounds a little negative but it's simply a blanket statement for human desires, cravings and needs. They can be either emotional or physical needs.

Making more money, have more fun, be more popular, fit in better, stand out be noticed, make chores easier, and better performance are among the many types of "greed" appeals used in advertising.



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Jeffery Loquist