Positive Copy

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Should I always write positive copy?

Positive Copy

Always write positive copy. Negative copy has a tendency to switch prospects off. For example: If a charity is trying to raise money for orphans overseas, the best approach is to show people what can be achieved with their money: smiling faces, full stomachs, education and hope.

That's far more effective than highlighting long faces, protruding ribs, and general scenes of poverty. People want to see a positive thing happen with their money.



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Jeffery Loquist