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Being specific with your copy is always going to generate more responses than generalities. For example: "You can make over $1500 a month as a reseller for CRMS." This better and specific: "You can make $1575 a month as a reseller for CRMS."
"This month I'll lose another 10.5 pounds through the super express low cal diet," is better than "This month I'll Lose more weight through the super express low cal diet."