It's true. Passive people aren't just annoying in life. Not that being aggressive is a good thing either - but that is not what I'm talking about.

Passive people do not get what they want and neither do passive copywriters.

When you write content - whether it is for the web or for print - use an active voice. This helps the reader become more involved in the content and in turn, more likely to perform the action you desire.

Examples 1:

Passive - The children are dreaming of a world without violence.
Active - The children dream of a world without violence.

Example 2:

Passive - This brand has been rated the #1 killer of fire ants.
Active - This brand is rated the #1 killer of fire ants.

The passive voice slows your reader down. Use the active voice to make your copy clear, concise and easy to understand.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Ask a Question

Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!

Guru Spotlight

Jeffery Loquist

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!