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Copywriting
Copywriting Tip Book
1. Introduction
Copyright Basics
Principals of Copyright
<i><u>You</u></i> can do it
What is Copywriting?
Editing
I've Been a Bad, Bad Boy
The Holidays, Red Hair and why People in Reindeer Cars Should Be Nice
Trademark versus Copyright
Advertising Copywriting
In Depth
Advertising Principles
Rules to Influence Customers
Know Your Audience
Sometimes You Have to Say No
Honesty is "Still" the Best Policy
Advertising is...
Write What You Know
Give Them What They Want
AIDA Formula
Where Do I Sign?
Copywriting = Letter Writing = Goodness
The Lost Art of Letter Writing
Try this Exercise
How to get a Prospect's Attention
Benefits & Features
Mmm...Not bad
Answer User Questions
Copyright Registering Your Work
What's Better, Organic or Paid Search?
I'm Sorry, Business is Good & I Could Have Died From Mold Inhalation
Before You Begin
Find Your Happy Place
Finding My Happy Place
Believe In Yourself & Writing
The Objective of This Post is to Explain the Importance of Objectives
Take Writing Classes
Ask the Right Questions
Keyword Research is Essential
Competitive Advantages
Examples of UCA's
Multiple UCA's
A customer's viewpoint
Know Your Audience
"My Best Friend's Girl" was horrible or Know Your Audience
Aim Before You Fire!
Targets that Change
Are you a Sniper or Sprayer?
Marketing in a Nutshell
Good News
Marketing Strategy
Marketing is a Choice
Benefits & Features
5 Reasons I Love Being a Copywriter
Finding Benefits in Features
ME
Content Body Tips
Paragraph Structure
Use Tight, Concise Copy
Be Clear with your Intentions
Keep Sentences Short & Simple
Quit Being So Passive!
Copywriters Checklist
Know What You're Aiming At
Review, Review & Review Again
Build a Website
Simplicity Check
Interest Check
UCA Check
WIIFM Check
Highlighting Check
Headline Check
Testimonial Check
Verb Check
Patience Check
Length Check
Cliche Check
Bonus Check
Desire Check
Action Check
Padding Check
Study Good Copy
Copywriting Mistakes
Asking Yes/No Questions
Don't Make Promises You Can't Keep
The Art of Closing
What Are You Selling?
Focusing on Word Count
I Used to Have a Problem (or "Tips From a Recovering Word Count-Aholic)
Not Focusing on the Consumer
Blind Date Mentality Copywriting
Creating Urgency
Act Now!
Adding Bonuses to Encourage a Response
Writing Action
Time Limits
Fast Paced Writing
I'll Take the Early Bird Special
Guarantees
Caught in the Inact
You're Going Nowhere Without Advertising
Peace of Mind
A Written Guarantee
Headlines
Never Use Your Business Name
Types to Avoid
Attention
News
Warning!
Self Interest
Curiosity
Create Curiosity
Use Headlines Throughout Your Web Copy
Do Not Steer Clear of Negative Headlines
Direct Headlines - 40% Off
Use H2 and H3 Tags for Secondary Keywords
State the Benefits
Placing Ads
To Pay or Not to Pay (For PPC Ads)
The Big Decision
Price
Publications
Timing
Proven Response Strategies
Repeat Offers
Positive Copy
The Personal Touch
Credit Cards
Dialogue
Readable Copy
Pictures
Creative or Effective?
Be Specific
Be Personal
Free Fax
Photo
We'll Help You
Toll Free
Show Yourself
Write to One Person
Free Post
Become a Storyteller
SEO Copywriting Tips
Latent Semantic Indexing (or "The Tilde is Your Friend")
Use Links in SEO Copywriting
Write Naturally While Incorporating Keywords
Keyword Density
Testimonials
It's this simple yet so effective
The more the better
Credibility
A Testimonial is...
Testing your Ads
Caution
Get Others to Check Your Ad
Basic Testing
Mail Order Test
Money Well Spent
Testing Publication Ads
Web Content Writing
Check Your Work
Learn Basic HTML
The Importance of Keyword Density
The Importance of Keyword Density
Use Images to Give Content Oomph!
Writing Basics
Never Trust Spellcheck
Writing for Ezines
What are the advantages of publishing ezine articles?
Introduction to Ezines
What is an Ezine?
What's so special about ezines?
Writing Techniques
Effective Communication
How to Become a Better Writer
Vary Sentence Structure
Get Personal...But Not Too Personal
Scentence and Paragraph Structure
KISS Your Copywriting
Try this Exercise
Excessive Words
Examples of "padding" and reducing
Describing or Doing?
"Do It"
Writing Techniques 2
Is it easy to Read?
Tight Copy!
Use Bullet Points
Writing for the Fun of It
Learn the Lingo
Don't Read This Blog
Just Say it Already!
Your Offer
Free Info
Free E-books
The "Write" Length
Sex/Sex Appeal
Fear Appeal
Greed Appeal
Three areas of Appeal
Copywriting Newsletter Archive
Never Trust Spellcheck
Asking Yes/No Questions
Use Links in SEO Copywriting
Copywriting = Letter Writing = Goodness
The Lost Art of Letter Writing
What Are You Selling?
Quit Being So Passive!
Direct Headlines - 40% Off
Become a Storyteller
Latent Semantic Indexing (or "The Tilde is Your Friend")
Focusing on Word Count
The Art of Closing
Be Clear with your Intentions
Don't Make Promises You Can't Keep
"My Best Friend's Girl" was horrible or Know Your Audience
Not Focusing on the Consumer
Blind Date Mentality Copywriting
Use H2 and H3 Tags for Secondary Keywords
Know Your Audience
Use Tight, Concise Copy
I Used to Have a Problem (or "Tips From a Recovering Word Count-Aholic)
I'll Take the Early Bird Special
Know Your Audience
Scentence and Paragraph Structure
Do Not Steer Clear of Negative Headlines
Use Bullet Points
Learn Basic HTML
Check Your Work
Review, Review & Review Again
Where Do I Sign?
AIDA Formula
Give Them What They Want
The Importance of Keyword Density
Caught in the Inact
The Holidays, Red Hair and why People in Reindeer Cars Should Be Nice
Believe In Yourself & Writing
Write to One Person
Create Curiosity
The Objective of This Post is to Explain the Importance of Objectives
Sometimes You Have to Say No
Write What You Know
Keyword Research is Essential
Copyright Registering Your Work
Know What You're Aiming At
How to Become a Better Writer
5 Reasons I Love Being a Copywriter
I've Been a Bad, Bad Boy
Don't Read This Blog
Highlighting Check
Principals of Copyright
Trademark versus Copyright
Copyright Basics
Rules to Influence Customers
Advertising Copywriting
Advertising is...
Where do I sign?
Editing
The more the better
It´s this simple yet so effective
Credibility
Good News
You can do it
Targets that Change
Are you a Sniper or Sprayer?
Marketing in a Nutshell
Competitive Advantages
Examples of UCA´s
Try this Exercise
Finding Benefits in Features
A Testimonial is...
Self Interest
Warning!
Effective Communication
Describing or Doing?
Examples of "padding" and reducing
Try this Exercise
Show Yourself
Free Post
Timing
Money Well Spent
Three areas of Appeal
Sex/Sex Appeal
Greed Appeal
Fear Appeal
Basic Testing
Get Others to Check Your Ad
Caution
Mail Order Test
Dialogue
Readable Copy
Positive Copy
Repeat Offers
Pictures
Creative or Effective?
Be Specific
Tight Copy!
Free Info
Free E-books
The "Write" Length
Is it easy to Read?
Testing Publication Ads
Credit Cards
What is an Ezine?
Excessive Words
Types to Avoid
Attention
What is Copywriting?
AIDA formula
How to get a Prospect´s Attention
Benefits & Features
Mmm...Not bad
A customer´s viewpoint
Multiple UCA´s
Aim Before You Fire!
Marketing is a Choice
ME
Study Good Copy
Testimonial Check
Adding Bonuses to Encourage a Response
Time Limits
Writing Action
A Written Guarantee
Peace of Mind
Never Use Your Business Name
What are the advantages of publishing ezine articles?
What’s so special about ezines?
Publications
Price
Rules to Influence Customers
Simplicity Check
Rules to Influence Customers
Highlighting Check
Editing
Simplicity Check
Are you a Sniper or Sprayer?
Benefits & Features
Where should I place my ad?
Looks Great, But Where Now?
AIDA formula
Bonuses - Time Limits
Customer Based Marketing
Unique Competitive Advantages (Part 4)
Unique Competitive Advantages (Part 3)
Unique Competitive Advantages (Part 2)
Communicating Your UCA (Unique Competitive Advantage)
Bonuses - Adding Bonuses to Encourage a Response
How to Remove *Padding* From Your Writing
Testing, testing, 1, 2, 3...
Looks Great, But Where Now?
Timing: Is Everything in Advertising
The Risk´s on Me - A Written Guarantee
Examples of Poor Headlines - Never Use Your Business Name
Headline Check
Ezine Advertising
Writing Ezine Articles (Part 12)
Writing Ezine Articles (Part Eleven)
Writing Ezine Articles (Part Ten)
Writing Ezine Articles (Part Nine)
Writing Ezine Articles (Part Eight)
Writing Ezine Articles (Part Seven)
Writing Ezine Articles (Part Six)
Writing Ezine Articles (Part Five)
Writing Ezine Articles (Part four)
Writing Ezine Articles (Part Three)
Writing Ezine Articles (Part Two)
Writing Ezine Articles
Keep `em Coming Back
Free Tips
Copywriting is All About Effective Communication
Testimonials
Good Copy Helps Convert Web Traffic
Personal Advertising
Powerful Tips to Kick Off the New Year!
Three Areas of Appeal
Edit and Improve Long-Winded Copy
Copywriting Exercise: Editing Long-Winded Copy
Learning to Write Good Copy
Copywriting Frequently Asked Questions
What makes ads memorable?
What is a copywriter?
How do I conclude an ad?
What does a copywriter do?
What is advertising?
How do I become a good copywriter?
How do I identify target markets when starting a business?
How is sex appeal used in advertising?
How do I start to find a target market?
What type of advertising appeals to people?
How do I highlight certain points?
How do I cause desire for my products and services?
Does fear help motivate people to buy?
How do I edit my writing?
How can I afford to apply strategic marketing?
How can I wrire simple copy?
Should I use cliches?
How do I create interest?
How do I get responses easily?
How long should my sentences be?
How do I know my ad is ready to send?
how do I edit too many words?
How do I find benefits in features?
What characteristics make an ad stand out?
How do I write copy with strong verbs?
How do I use electronic books in advertising?
Can you show me examples of removing padding from my writing?
How do I write good headlines?
Is creatiivity more imprtant than anything else in advertising?
How do I write to gain a readers attention?
How do I remove padding and excessive words from my writing?
How does adding bonuses help response rates?
How do I develop competitive advantages for my business?
What headlines should I avoid writing?
How do I test ads for a publication?
How do customers respond to competitive advantages?
How do I write good headlines for ads?
What is an ezine?
How can I improve my writing skills?
How do I develop multiple competitive advantages?
What is a testimonial and how do I get them?
How do I write a powerful testimony?
Is a testimonial really necessary?
How can I identify new target markets?
How do I check mail order copy?
When is the best time to advertise?
What type of headlines should I avoid writing?
How can I identify and write a detailed competitive davantage?
Should I include bonuses in my offer?
What is Marketing?
How do I start marketing my products or services?
How much should I spend on an ad?
Where should I place my ad?
How should I check my ads?
Should I offer a guarantee?
How can I write to persuade readers?
what makes prospects respond quickly?
How do I plan a marketing strategy?
How do I get a readers or prospects attention with ad headlines?
How do I start writing an ad?
How do I test advertising effectiveness?
What is an ezine article?
How do I shorten ads and save money and space?
What is the WIIFM principle?
How do I write up a guarantee?
Should I use a persons name in copy?
How much is too much copy?
How do I learn more about advertising?
Should I offer anything for free?
Should I use pre-paid postage?
How do I offer deadlines?
How do I create ads that keep a prospect interested in my services?
What type of headline should I use?
Should I implement changes straight away after people make comments?
Whats so special about ezines?
How do I make testimonials believable?
How do I make a really great testimonial?
How do I identify a good headline?
How do I write news headlines?
How do I check my work?
What are the advantages of publishing ezine articles?
How effective are photos in advertising?
Should non-professionals check my ads?
how do I get a compitive advantage?
How do I keep an ad interesting?
How can I practice removing excess words in my writing?
How do I use a headline to arouse reader curiosity?
How do I understand customers needs?
How to write a testimonial for an ad
What is copywriting?
How do I write simple copy?
Should I always write positive copy?
How mnay times should I send mail to a prospect?
Should I use credit cards?
How do I write specific copy?
How should I place my ad?
What details do I include in sales letters?
How do I space my writing?
Should I use a photo in my ads?
How do I organise fax orders?
Should I take calls from prospects?
How do I communicate in copywriting?
How do I personalize my copy?
What about free phone calls?
How do you get a written work copywritten?
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?
I need to learn the principals of copywriting


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Guru Spotlight
Jeffery Loquist