Examine every word of your copy, because sifting through "Padding and "dribble" gets long-winded and boring. It´s easy to reduce the number of words and say the same thing. People are easily bored so don´t frustrate them with excessive words just to sound complicated, technical or knowledgable. Get rid of excessive words in your copy.

Read the whole article: "How to remove "Padding" from your writing"

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