Fear is a great motivator and has been the basis of many successful advertising campaigns. Fear of not gaining what you hope to achieve, or losing what you have are powerful motivators. The insurance and health industries have made millions from this one.

Join "our" insurance plan just in case you "lose" everything in a house fire, that you´ve worked so hard for. Don´t wait till it happens- Get "our" insurance today! Use this software now or you´ll fall behind the competition!

At times, we´ve all been motivated by fear.

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