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Before beginning a copywriting assignment you need to pull as much information as possible from your clients. Depending on the business they are in chances are no one knows it any better then they do, they only hired you because they either don't have the time or the writing skills to get it done. Ask questions during the interview, while researching and even during the writing process. Any client that truly wants the highest quality work available will be more than happy to answer any relevan tquestion you throw at them.