Mmm...Not bad

Okay, you´ve now have your prospects ATTENTION by writing a powerful headline, but you´ve got to keep them INTERESTED. There are few things worse than getting excited by a great headline and eagerly reading through the body copy, only to find that the offer or information is hopeless or boring. After the headline, your body copy should give great information that´s customer focussed and cause them to have a desire to want your product. In the categories "Benefits & features" and "Your Offer," we´ll look at ways to create cause prospects to have an INTEREST in your offer.