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Attention

The headline is the most important part of any ad. This doesn´t mean you can write lousy copy in the rest of the ad and expect to make money. The headline is the most important part because it either grabs or loses a readers attention. You may have the best offer in the world and great copy, but if the headline is no good then no one will have any reason to read further. Work hard at learning to write "attention grabbing" headlines.

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