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The sex appeal in advertising is not just about the physical act but also love, affection and friendship. Dating and introduction agencies have really capitalized on sex appeal in their advertising campaigns. Most of it's about joining us and you'll find love and friendship. Love is always a fantastic area of appeal because people either have it, want it or lost it. Love/sex is a universal appeal.
Another type of successful sex appeal is in the fashion industry. Wear this or this and you'll have such and such sex appeal: be noticed more, stared at more, receive more compliments etc.