September 17, 2010, Newsletter Issue #181: Never Trust Spellcheck
Tip of the Week
Have you ever come across a piece of content on the web and wondered if the copywriter learned how to spell in a truck stop bathroom or by watching the Police Academy movies? Chances are the writer in question left their spelling and grammar checking to the trusty, old spell check on their computer.
While spell checking systems do an okay (read horrible) job of checking the writer's spelling they often leave much to be desired. Even if your spell check catches all of the misspellings there is a good chance it will miss grammatical errors and when a wrong word is used.
The best way to ensure your web copy is the best it can be you should avoid publishing it until you perform the following:
Read the copy aloud and listen for writing that doesn't sound right.
Get a second set of eyes to look at your writing and ask them to point out mistakes
Put the copywriting down and come back to it later. Sometimes you will notice things you missed the second time around.
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| Jeffery Loquist |
