According to Write on Target, the direct marketer´s copywriting handbook written by Jean B. Hall, there are important rules that need to be followed when trying to influence consumers. You need an initial hook that could include a promise like, "You could look like this in 10 days" or an interesting fact or statistic like, "Half of all American homes will suffer break-ins this year." Hall also believes it is extremely important to take advantage of the medium. For example there are things you can do on radio that you can´t do and can´t afford to do anywhere else.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?