Does your ad or newsletter have a competitive advantage built into it? All copy should have a UCA that appeals to prospects. A UCA in ads gives you an edge over your competitors.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?