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It's true. Passive people aren't just annoying in life. Not that being aggressive is a good thing either - but that is not what I'm talking about.
Passive people do not get what they want and neither do passive copywriters.
When you write content - whether it is for the web or for print - use an active voice. This helps the reader become more involved in the content and in turn, more likely to perform the action you desire.
The passive voice slows your reader down. Use the active voice to make your copy clear, concise and easy to understand.