Having a clearly defined UCA is one of the basic requirements of an effective marketing strategy. A UCA is often referred to as a Unique Selling Proposition (USP).
A UCA is a characteristic that sets your business apart from all others. (Particularly those in the same suburb or location).
Read the whole article: "Unique Competitive Advantages"
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?