What details do I include in sales letters?

Show Yourself

Always clearly print your phone number, fax number, website, email addresss and business address on sales letters etc. Don't ever hide behind a PO Box as this kills credibility and suggests "sleazy." Be contactable and also include a PO Box but you must be able to be contacted at an address where anyone can knock on the door. Integrity is Everything.

Copywriting Frequently Asked Questions

What makes ads memorable?

What is a copywriter?

How do I conclude an ad?

What does a copywriter do?

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Does fear help motivate people to buy?

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how do I edit too many words?

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How do I use electronic books in advertising?

Can you show me examples of removing padding from my writing?

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Is creatiivity more imprtant than anything else in advertising?

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Is a testimonial really necessary?

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When is the best time to advertise?

What type of headlines should I avoid writing?

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Should I include bonuses in my offer?

What is Marketing?

How do I start marketing my products or services?

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Should I offer a guarantee?

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what makes prospects respond quickly?

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What is an ezine article?

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What is the WIIFM principle?

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Should I use a persons name in copy?

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Should I implement changes straight away after people make comments?

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How effective are photos in advertising?

Should non-professionals check my ads?

how do I get a compitive advantage?

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How to write a testimonial for an ad

What is copywriting?

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Should I always write positive copy?

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Should I use credit cards?

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Should I take calls from prospects?

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What about free phone calls?

How do you get a written work copywritten?

I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?

I need to learn the principals of copywriting

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Jeffery Loquist