It's been said that all successful advertising is based on three main appeals: Sex, Greed and Fear. All advertising must in some way appeal to the readers emotions or desires or the ad has failed. Spend time evaluating the prospects you are targetting and discover what will appeal to them. An "itchy" spot if you like- and stractch it!
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?