Do Not Steer Clear of Negative Headlines

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Do Not Steer Clear of Negative Headlines

Most of the time people in the marketing world will tell you to steer clear of negative headlines for your marketing pages. Tuth be told, negativity could be one of the best weapons in your writing arsenal. This is not true all the time, of course, but which of these headlines would you find more appealing?

  1. 5 Things Everyone Should Know About Health Insurance

  2. 5 Things Your Health Insurance company Doesn't Want You To Know

I know I'm not alone in saying that I would love to find out why my insurance company has been screwing me for the past 13 years. Just make sure when you use a negative headline for your article that the content delivers the goods or you will end up with some very unhappy readers.



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Jeffery Loquist