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When writing copy it is important to remember that you are not writing a novel. While laong, complex scentences may work with fiction, they will just annoy your readers. Use short scentences and paragraphs to keep their attention. Limit your paragraphs to 4-5 short scentences and break up your copy with images, bullet points and don't forget about white space.
Guru Spotlight |
Jeffery Loquist |