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Get Personal...But Not Too Personal

Don't be afraid to get a little personal with your copywriting. If you're writing about a subject you have experience with - and it is not supposed to be drier, technical writing - share an anecdote or some personal experience that will help the reader relate to the subject matter. Avoid getting too personal (i.e. involving actual people or giving away something embarrassing) as this could be detrimental to your client or their business.

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