Create Curiosity

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Create Curiosity

You could write the most important copy in the last 20 years...copy that will change the world. Unfortunately, if your headline sucks no one will ever know.One of the best ways to entice readers to your writing is to create curiosity. Use a headline that makes the reader want, nay, need to see what is happening in the body of your text. Truth is, curiosity may have killed the cat, but the cat died completely fulfilled.



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Jeffery Loquist