Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Techniques 2 and other Copywriting topics.
Sometimes writing copy can get boring...
yeah, I know...
If you feel like you have gotten into a rut try some good old fashion [creative writing] exercises. It will help you get those creative juices flowing and help you as you write web copy. Even of you do not want to do writing exercises you could create a personal blog or write short stories and poetry like I do at Writers Cafe. You can post them on the web if you want or keep them all to yourself.
Just make sure the creative juices keep flowing and you should have no problems [writing copy] - even when the subject matter is not the most intriguing around.