Multiple UCA's

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How do I develop multiple competitive advantages?

Multiple UCA's

Your business, no doubt has qualities that appeal to different market segments.

For example: A fashion shop in a particular suburb may boast the largest variety of evening gowns for larger women. Not everyone is a size 10 model! It can develop a competitive advantage over other fashion stores in the neighbourhood by using this claim in their ads and promotions.

But the same store may also have the lowest prices and largest range of women's jeans . This competitive advantage over their competition can also be used in promotions and ads.

Read the whole article: "Competitive Advantages"



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Jeffery Loquist