A customer's viewpoint

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How do customers respond to competitive advantages?

A customer's viewpoint

Customers make choices about what they purchase, or whose services they will use, based on whatever competitive advantages that business offers. Now a customer does this pretty much sub-conciously. There's something that just seems appealing to them about your offer that makes them want to do business with you. It's called a Unique Competitive Advantage.

Read the whole article: "A Customers Viewpoint"

   

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