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Remember the call sign of the radio station made famous by Murray Raphel? What's in it for me. WIIFM. That's the only thing that the consumer is thinking about when he or she reads your ads. All advertising must focus on fulfilling the needs of the customer.
Prospects don't care about your business but they are interested in how your business can solve a problem or meet a need that will help improve their situation.
Always focus on people's needs.