Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Your Offer and other Copywriting topics.

Does fear help motivate people to buy?

Fear Appeal

Fear is a great motivator and has been the basis of many successful advertising campaigns. Fear of not gaining what you hope to achieve, or losing what you have are powerful motivators. The insurance and health industries have made millions from this one.

Join "our" insurance plan just in case you "lose" everything in a house fire, that you've worked so hard for. Don't wait till it happens- Get "our" insurance today! Use this software now or you'll fall behind the competition!

At times, we've all been motivated by fear.

Comments

Nobody has commented on this tip yet. Be the first.

Ask a Question

Not finding the advice and tips you need on this Copywriting Tip Site? Request a Tip Now!

Guru Spotlight

Jeffery Loquist

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!