Basic Testing

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How should I check my ads?

Basic Testing

The first way to test your advertisement or newsletter is to put it aside and check it a day or two later. Never write an ad or direct marketing copy and send it out immediately after a brief check. By waiting and re-checking your copy, you'll always find ways to improve it.

When your mind is absorbed with the writing procedure it's easy to miss things. Completely forget about it and occupy your mind with other thoughts and projects. After a good break, a clear mind will help you to easily spot mistakes that weren't so obvious when you were engrossed in the copy. Plus you'll also find ways to improve the copy overall.



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Jeffery Loquist