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Should I implement changes straight away after people make comments?


When testing your ads by asking people to give their opinion, take the time to evaluate what they are saying and don't implement changes straight away. Think through the comments and criticisms. Some people may give favorable comments on the most "clever" or the "brightest" ad. Yes always listen to what they say, but analize all comments in the light of good copywriting principles.



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Jeffery Loquist