Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Proven Response Strategies and other Copywriting topics.
People want to do business with people not a "business." Be very warm and personal in your copy. ACME landscaping doesn't make their yard beautiful, you do- the owner of ACME landscaping. Of course your business must be mentioned but YOU are the business.