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When sending direct mail, it often takes more than one attempt to clinch a sale. It's been said that it can take up to seven contacts to clinch a sale. Send another direct mail letter a month after the initial mailing and you'll see more responses.
Several years ago I wrote some direct mail brochures for an MLM business and often people would respond to second and third mail outs many months later. The original offer was slightly changed or the customers circumstances changed and they were now ready to do business.